All Posts by Maddie Forbes

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Email Marketing Ideas for Your Supplement Line

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Email Marketing Ideas for Your Supplement Line

It’s no secret that emails are an effective marketing tool. Many people spend their mornings scrolling through their inboxes. It is an easy way to grab the attention of people and guide them to your website. Here are some email marketing ideas for your supplement line to help you get started. To learn more about why you should set up email marketing, read our article, “The Importance of Email Marketing“.

New Product Announcements

One way to attract attention to your online shop is to announce new products. Especially if subscribers to your email list are already loyal customers. New products and information are exciting and as a business owner, you can play off of the customers curiosity.

Birthdays and Personalization

People love to feel important and everyone should. One way to do this is to send birthday emails to subscribers. Send an email wishing them a happy birthday and offer them a discount or other offer on their special day. Another way to personalize emails is to address each subscriber by their first name at the top.

Abandoned Carts

Many people love to browse online shops and add items they like to their shopping carts. However, many people will hesitate to purchase those products in their cart. Sometimes all they need is an extra push in the right direction. A few things you can do are to simply remind them their items are waiting for them. If an item in their cart is selling quickly, you can remind them to purchase it before it’s gone. You can even offer them a discount on the items in their cart.

Best-Sellers

Another way to help customers decide what to purchase is to make them aware of your best-sellers. Everyone wants to know that a product they are spending money on is reliable and effective. Compiling a list of just a few best-sellers might help drive even more sales for that product.

Holiday Discounts

One of the most popular email marketing ideas for your supplement line is holiday promotions. Offering large discounts during the holidays is a great way to drive sales. Holiday sales are effective because many people are already planning on spending money. Offer them gift ideas by putting together 2 or 3 products that work well together for a deal they can’t refuse.

Use GIFs and videos

Once you have your promotion planned out, you need to create content that is fun and engaging. Email newsletters can get boring, so a couple of ways to spice them up are to include GIFs and videos. Not all email platforms support GIFs, but if they do, they can be an exciting way to engage with your subscribers. For more marketing tips, read our article, “Marketing Must-Haves for a Successful Business“.

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Must-Haves for Your Supplement Business

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Must-Haves for Your Supplement Business

Starting a business is tough work, but very possible. The most important thing for any business is to comply with all laws and regulations. Following laws and making sure you have all the appropriate permits will help you avoid legal trouble and stress. Here are just a few of the must-haves for your supplement business. For more information, new business owners should contact their state offices to make sure they have everything they need to get started.

Establishing Your Business Name

A man signing a business permit

Once you pick out a name for your business, it is important to register it as soon as possible. Business names go quickly, so make sure you do not wait. Unless you are using your name, you legally must register for a Doing Business As (DBA). This will also help protect your business name from being taken and used by others. These business names are registered with a state or county clerk’s office. Keep in mind that the business name you want to use may already be taken. To avoid this, you can search before going in to register. Most states have their own database where you can search and check to see if your business name is already being used. Just search for a business name database for your state online.

Some businesses may go in a different direction to register their business and create a formal business structure. These include an LLC or a corporation. This is a great way to establish your business, protect it, and register the name all at once.

Bigger companies, on the other hand, may opt for a trademark. This is the best way to protect your company’s name. However, it is a lot more difficult to do. To even be considered for a trademark, you must apply and pay a fine. After that, the decision is up to the trademark office.

Required Permits

Once you have your business name registered and ready to go, you will need to get a business license for your company. Business licenses are separated by the city, so the process and fees will depend on where you are located. Contact the business license department for your city to find out what you will need. Some other permits you may need include:

  • Sales Tax License
  • Federal License
  • Health Department Permit
  • Fire Department Permit
  • County permit
  • Sign Permit
  • Air and Water Pollution Control Permit

Before getting anything started, you should speak with someone in the state offices about anything else you might need. These are only a few of the must-haves for your supplement business, State offices will have the best information for doing business in your area. If you still need assistance, business attorneys are always available to help. If you are ready to start selling your line of liquid dietary supplements, contact Matsun Nutrition to learn more.

Sources

https://www.entrepreneur.com/article/38882

https://www.legalzoom.com/articles/3-ways-to-register-a-business-name

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Best-Selling Supplements to Add to Your Shop

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Best-Selling Supplements to Add to Your Shop

Are you debating what products to add to your supplement line? Here are some of the best-selling supplements to add to your shop. These five supplements have held their place at the top of the list for years. Read more about them and decide if these best-sellers would be a great addition to your shop.

Canine Glucosamine

Our dog glucosamine formula is hands down the top-selling product at Matsun Nutrition. This formula is used to help dogs who may be experiencing any kind of joint mobility issues. Since nearly 25% of all dogs will develop these issues, thousands of pet owners are continually purchasing these products for their pets.

Advanced Multiple

Most adults in the U.S. take multivitamins each day. In fact, one poll found that 71% of adults in the U.S. take them. This means the market is huge and even has more room to grow. A liquid multivitamin is unique compared to the thousands of capsules and tablets available. Not only that, but our bodies are better able to absorb the nutrients in liquid form.

B-12 Energy

With everything there is to get done each day, sometimes we all need an extra boost. Luckily, there are healthier ways to get an extra shot of energy besides caffeine. Our bodies use vitamin B-12 to help keep nerve and blood cells healthy. Many people who eat a well-balanced diet can get all the vitamin B their body needs. For those who don’t, vitamin B-12 supplements are a great way to help. Vitamin B-12 is also a water-soluble vitamin, so anything your body does not need will be flushed out. This makes it a great vitamin to take every day without worrying about getting too much from food and supplements.

Children’s Complete Multi

Children also need the right amounts of vitamins and minerals for proper growth and development. That is why vitamin supplements for children are especially popular. The tasty flavor makes it easy for children to drink. Since it is a liquid, it can even be added to delicious smoothies for them or mixed into a couple ounces of juice.

Calcium and Magnesium

Another best-selling supplement to add to your shop is Calcium and Magnesium. Everyone needs calcium for strong and healthy bones. However, many people do not get enough of it. This can lead to things like joint pain or unhealthy teeth. Not only that, but calcium is also needed for proper muscle, nerve, and blood vessel function.

Sources

https://www.nutraceuticalsworld.com/contents/view_online-exclusives/2016-10-31/over-170-million-americans-take-dietary-supplements/

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Approaching Potential Investors for Your Supplement Business

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Approaching Potential Investors for Your Supplement Business

Something that any new business will need is funding. Without it, a business cannot function. While there are ways for new business owners to save their own money, they may need help from others. Whether the help comes from a relative, a friend, or a stranger, you will need to know how to approach them. Here are some tips for approaching potential investors for your supplement business.

Start with a Solid Financial Track Record

One of the first things you need to do is get everything in order. If you want anyone to give you the time of day, you should have a solid credit score. This helps prove that you are reliable and will be responsible for their investment. Be ready to defend your financial track record. For example, something like bankruptcy would scare away almost any investor.

Business Plan

Women meeting with investor in an office

Before approaching anyone about your company, be sure to have a solid business plan. Have every detail and every expense planned out. There are many ways to go about a business plan. Large scale businesses require a more traditional plan. Simpler businesses, like a line of dietary supplements, can be presented with a lean startup plan. A lean business plan should include:

Partnerships – You will need to present who you will be working with. This includes suppliers, manufacturers, etc. Include every single company you will be doing business with or have already done business with.

Marketing strategies – Present how you will market your products. Marketing is how you share what you have created with the world and bring in new customers. The business world is very competitive. What is your plan to make your business stand out?

Customers – Who is your target audience and how do you intend to reach that target audience? A product is not for everyone and some people are drawn to something more than others. You will need a solid plan for how to reach them. For more information on how to read your target audience, read the article here. You should also present what the relationship with your customers will be like. Will you be interacting with them through emailing, online or at a shop in person?

Cost – Investors need to know where their money is going. Figure out how much you plan to spend and what it will be spent on. Focus on the biggest expenses first. Plan how you will try to bring down spending costs and present your plan to your investors.

Revenue – This part of the plan concerns investors the most. How do you plan to make the money back?

Finding Investors

Once you have a plan in place and your financial track record is solid, you can begin to search for potential investors. Many small businesses first start with friends and family members who are capable of investing. Some other places to start are online platforms like LinkedIn, EFactor, Xing, Startup Nation, Plaxo, etc. Approaching potential investors for your supplement business will be tough. You will hear a lot of “no’s”. However, persistence and a solid plan will pay off. To get started selling your own line of liquid supplements, follow the link here to learn more.

Sources

https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan

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Biggest Business Mistakes

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Biggest Business Mistakes

Starting and keeping a business running is one of the trickiest things to do. It takes great ideas, money, time, and a lot of great customer service. While not every business is destined to survive, there are some things you can avoid. Here are some of the biggest business mistakes for you to avoid.

Don’t spend too much on untested marketing

At some point, every business will need to create and use a marketing budget. Without marketing, growth is pretty much impossible. However, you should be smart when it comes to marketing. In the past, a lot of large companies have spent too much money on one marketing campaign, only to have it fail. This ended up costing them a lot of money. Any marketing should be tested and start small. By starting small, you can see what works for your business without losing everything.

Don’t negotiate your budget

Budgets are very important for a business. Having a set budget will help you avoid debt and avoid losing any money. Many business owners, however, will negotiate their budget. Do not do this! Do not spend any more money than you need to. Negotiating your budget here and there will lead to a lot of money lost for things you need it for.

Don’t be too demanding

No one likes to follow or be around someone belittling and bossy. Do not act this way to your employees or even to yourself. Be a great leader by being considerate and appreciative of others. Your employees will respect you and will feel motivated to work harder and show up each day.

Don’t forget to build relationships

meeting with a customer

The customers are what make a business possible. Remember that. Focus on building solid relationships with your customers. Listen to what they want. Fix problems with your products or services according to what they need. It is also important to remember that small growth over time is one of the best ways to grow a business. Small growth gives a company time to keep up with customers and focus on pleasing those customers. A similar analogy is searching for new guests to invite to a party when you already have a home full of guests at that party who are bored and hungry. If they are not taken care of and entertained, they are going to leave the party. Focus on the people already at your party and others will naturally be drawn to it. To learn more, read our article, “Why Great Customer Service Matters”.

Losing track of expenses

Keeping things organized is vital for every business. Losing track of everything is one of the biggest business mistakes. Failing to do so can lead to unfortunate consequences and can result in misplaced information for taxes or even unpaid payments from customers. Keeping track of everything will help you know when and who paid what.

Sources

https://www.forbes.com/sites/jeffbevis/2019/09/26/3-small-business-mistakes-to-avoid/#229f08245139

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Is Selling on Amazon Worth It?

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Is Selling on Amazon Worth It?

Amazon is one of the most popular websites for making online purchases. Almost anything you need can be found there. While the world is living out their busy lives, they have become reliant on shopping online. Why get ready and drive to the store when you can have it dropped off at your doorstep? Amazon is so great! However, from a business standpoint, is selling on Amazon worth it?

Competitive

One of the first things you may notice about selling on Amazon is how competitive it is. As one of the largest companies, there are so many products available. Unless you have a unique product, there will most likely be many other products just like it. When selling on Amazon you also have less control. Amazon has strict guidelines on their listings that you must follow. On your website, you have complete control over your shop. However, this does not mean you cannot have both. Many companies that sell on Amazon also have websites or shops elsewhere.

Don’t Get Left Behind

With Amazon being such a popular place to shop online, you do not want to miss out. Amazon is one of the first places people search for the products they need. With the number of shoppers on Amazon, your products are sure to be seen. If you do not start selling your products on Amazon, someone else will. You might as well take advantage and sell your products yourself. It is also a great place to start if you are a brand-new company. Newer companies also have less reach since they are still being introduced and do not have a reputation quite yet. Starting on Amazon will give your company a better shot since the website already has a reputation and is trusted by millions.

On top of the competition, there are also fees for selling on Amazon. However, the amount of exposure outweighs the fees for many companies. Another thing many business owners appreciate is not having to worry about warehouse space. Sellers ship their products to Amazon, and they do the rest. So, is selling on Amazon worth it? For many, yes, it is. Dietary supplements are some of the best-selling items in the health category on Amazon. To learn more about how the industry is doing, read out article, “A Closer Look at the Supplement Industry”. Get started today selling liquid supplements on Amazon. Create supplements using your own formulas or sell the supplements already available.

Sources

https://www.forbes.com/sites/pamdanziger/2018/04/27/pros-and-cons-of-amazon-marketplace-for-small-and-mid-sized-businesses/#321a48736867

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A Closer Look at the Supplement Industry

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A Closer Look at the Supplement Industry

With the increased interest in health and wellness, more people are concerned about their health. There are more products and information available to help you. There are channels you can watch to help you cook and apps to help you work out. A healthy lifestyle is practically at your fingertips. There is also more knowledge about the vitamins and nutrients your body needs. However, with how busy the world is, eating a well-balanced diet can be a lot of work. Luckily, there are dietary supplements to help. Rather than growing a full garden or spending a fortune on fruits and veggies, you can take dietary supplements. There are supplements for more specific things as well, like joint pain or hair growth. With all the options available, is it a good time to join the dietary supplement industry? We’ll take a closer look at the supplement industry to find out.

How the Industry is Doing

In 2019, the dietary supplement industry brought in about $32 billion. It is one of the most successful industries in the world and is only expected to grow. By the year 2026, the industry is expected to grow to an impressive $349.4 billion. With more than 450 companies in the US, there is still room for more. The industry has also created an impressive amount of jobs, employing more than 750,000 Americans across the country. Although the industry is doing great, it is important to be aware before taking or selling any dietary supplements. Not all supplement companies are safe and honest. These are important traits to look for in a supplement manufacturer.

Something to look for in a supplement manufacturer is certifications. These help prove that dietary supplements are safe and healthy. A couple of certifications to look for are NSF and GMP. When a company is NSF-certified it means that it has been deemed safe through product testing. GMP, on the other hand, means that a company follows FDA regulations for manufacturing. These two certifications usually go hand-in-hand.

Liquids vs. Capsules

Most of the supplements available are in capsule or pill form. Pills and capsules may not always break and dissolve all the way, or even at all. This leads to an unreliable source of nutrients. However, supplements in liquid form provide better absorption of vitamins and minerals because they do not need to be broken down like a solid pill. Matsun Nutrition manufactures liquid vitamins, has been in business for years and is FDA compliant. This means the supplements are safe and healthy, so you can sell them to your customers with confidence. To learn more, follow the link here. Taking a closer look at the supplement industry will help you learn how much it is growing and if it is the right option for you and your business.

Sources

https://www.crnusa.org/resources/economic-impact-dietary-supplement-industry

https://www.marketwatch.com/press-release/dietary-supplements-market-size-will-reach-3494-billion-usd-by-2026-2019-03-11

https://www.fda.gov/drugs/pharmaceutical-quality-resources/facts-about-current-good-manufacturing-practices-cgmps

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How the Instagram Algorithm Works

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How the Instagram Algorithm Works

When Instagram first launched, posts were displayed in reverse-chronological order. The newest posts were shown first while older posts were further down. However, this is not the case anymore. In 2018, Instagram launched its new algorithm. This has left many people wondering how it works and how to get others to see your content. Here is how the Instagram algorithm works.

How does it work?

When the algorithm first started being used, many people thought that Instagram was hiding posts. This is because people were seeing posts from the same few people. However, Instagram clarified that if users scroll down far enough, they will be able to see every post from people they are following. So, what determines the posts you see first? You do. Instagram shows you posts from the accounts you engage with the most.

What is engagement?

Posts are ranked on every user feed based on engagement. The more you like and comment on posts, the more you will see from that user at the top of your newsfeed. Instagram does this to keep your newsfeed unique and tailored to you. Not only will posts with the most engagement appear at the top of your newsfeed, but at the top of your stories as well. You will need to keep this in mind when posting your content.

Ways to beat the algorithm

Woman scrolling through her Instagram

Engage with others – One of the best ways to get engagement on your content is to engage with others. Engaging with others helps build a community with your followers and they will be more likely to engage with you back. Not only that but having a community of engaged followers will also attract new followers who want to become a part of what you have to offer. Another way to engage with your followers is to use captions that encourage engagement. Ask your followers questions or tell them to share something about themselves.

Post often – Posting often will help with your engagement on Instagram. The more you post the more people can engage with your content.
Quality content – Posting often is not all there is to it, however. You will also need to post quality content that captures the interest of your audience and is worth viewing. If your goal is to grow your community on Instagram, learn more about photography. Use good lighting and pay attention to the principles of design.

Videos – A feature becoming more popular on Instagram is stories. They are a great way to capture the interest of your audience because they start playing automatically and users are more likely to stop and watch.

Use stories – Just like the almost forgotten Snapchat, Instagram has also implemented stories on their platform. These stories only last 24 hours, but they are a great way to connect with your audience. They are great for showing behind the scenes, reminders, and other content that does not fit the aesthetic of your feed.

Giveaways – One sure way to get engagement on your posts is to host giveaways. This can be a fun way to reward your followers and even gain new followers.

The algorithm can be a pain to workaround, but it is possible to grow your community and share your content with others. Knowing how the Instagram algorithm works is the best way to ensure success for your business. To get started with marketing and selling your own liquid supplements, check out the article here.

Sources

https://sproutsocial.com/insights/instagram-algorithm/

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Most Common Entrepreneur Challenges

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Most Common Entrepreneur Challenges

Running your own liquid supplement business is very rewarding. However, it is not an easy task. Here are some of the most common entrepreneur challenges. Knowing what the challenges are can help you be prepared to solve them. For more tips for entrepreneurs, check out our article, “5 Business Rules to Live By“.

Funding

Before any new business begins, there needs to be enough money. No business requires the same amount to get started, but they all need something. One of the reasons many new businesses fail is the lack of money saved from the beginning. Creating a detailed budget is the best way to get started. Plan for as much as you can, and then plan to spend a little more. Bookkeeping is one of the best ways to keep track of your budget. With proper bookkeeping and tracking of expenses, it will be easier to calculate the ROI of your business. This helps you to know if your expenses are worth it and are making enough profit.

Time Management

One thing an entrepreneur struggles with is lack of time. This is one of the most common entrepreneur challenges people hear about. Finding a way to manage your time will help you get the most out of the time that you do have. For tips on how to manage time, read Private Label Liquid’s Article, “Time Management Tips for Small Businesses”.

Delegating

Most entrepreneurs have a very specific vision and goal for what they want to accomplish. However, sometimes there is not enough time or energy to bring this vision to light. Entrepreneurs need to know when to delegate. It can be difficult to give someone a task you want to be done a specific way, but it helps companies run more smoothly.

Patience

Starting a new business takes time. Do not give up! Many people give up and quit too soon because they do not see any results. Giving up too soon can result in you missing big opportunities and sales. Success does not come overnight for most entrepreneurs. It is steady progress.

Perfectionism and Ego

An entrepreneur's desk in an office.

These are a couple of characteristics many entrepreneurs deal with. Those with a specific vision can spend too much worrying about ironing out every single detail. While it is important to do your best work, it can affect your health and well-being if you are not careful. Learn when to draw the line and present your work. Another characteristic an entrepreneur needs to avoid is ego. Success is a good thing and something to be proud of. However, you must stay humble. Having a big ego can quickly turn things around in the other direction. An ego can cloud judgment and destroy relationships with family, friends, and coworkers. Bad relationships can eventually turn into bad business. Keep your ego in check. Accept feedback from others and remember that you are not better than anyone or any idea.

Sources

https://www.entrepreneur.com/article/254721

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Importance of Blogs on Websites

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Importance of Blogs on Websites

Blogs have become increasingly popular over the years. Some people may blog for fun and others may blog to make money. Nowadays, even businesses large and small are using blogs. While some people may not see the point of them, blogs are very beneficial. Here is the importance of blogs on websites.

Bring in New Clients

One of the most important reasons for a blog is to attract new clients and customers. Blogs are one of the best ways to organically grow your audience. Your blog articles take them to your website. These are people who might not otherwise look up your website. This can, in turn, guide them to your shop, gallery, social media, etc. This is done using inbound links. You can use your blog to reference previous articles and even products that relate to the topic. To learn more about SEO and inbound links, read this article here.

Form a Community

If the content on your blog is interesting enough, people will return. This helps form a community. Not just a community of loyal readers, but possibly even loyal customers. The nice thing about communities is that they usually grow. When people come across a community, they want to be included and involved themselves.

Share News

Blogs are also a great way to share news and information with your customers. Sometimes you need to announce something with more information than a social media post allows. Blogs allow you to go as in-depth as you need.

Build a Reputation

woman writing in a notebook with a laptop in front of her

Blogs are even a great way to help your company build a reputation. When you provide your audience with a lot of helpful information, they will learn to trust you. To do this, however, your blogs need to be consistent and accurate. If your blog contains any information about health, beauty, etc., make sure you get your facts straight. Do not lead your customers astray! Make sure your blog articles are also helpful. Only provide the best and most useful information. Give your audience something they can learn and apply to their lives. Last, but not least, make sure your articles are interesting. Nothing will make your audience leave your website like boring information. Find topics that are relevant, trendy, and not overdone.

There is so much more to blogs than people may realize. While they can become time-consuming, they are a great addition to any website. They help bring in more traffic and more businesses should learn the importance of blogs on websites. For more helpful information, read our article, “Marketing Must-Haves for a Successful Business“.

Sources

https://www.prismglobalmarketing.com/blog/7-reasons-why-blogging-is-important-to-your-business

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Professional Tone in Business Communication

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Professional Tone in Business Communication

All communication has tone. The tone is how the audience or recipient knows the mood of the person on the other end of the line. That is why it is important to pay attention to your tone, especially in business communication. Here are some tips for keeping a professional tone in business communication.

The Purpose

A man scrolling through business messages on a laptop and a cell phone

When figuring out what tone you should use in your communication, it is important to consider the purpose and the audience. Are you trying to offer someone a position, accept a position, or reprimand an employee? No matter what the purpose of the message, you will need to focus on tone. You will also need to consider your audience. If you do not know exactly who you are writing to, stick to gender-neutral terms. This could be when addressing a letter or email. For example:

Instead of: Hello Sir,
Use: To Whom It May Concern,

Be Confident and Courteous

In all business communication, confidence is key. In business writing, you want the audience to take you seriously and accept any decisions you have made. Be careful, however, that you do not appear arrogant. Rather than use a demanding tone, you should use one that is encouraging. All business communication should also be kind and sincere. When you are kind and sincere in your tone, people will be more likely to respond positively to your message. This is even possible when you are reprimanding an employee.

Use Correct Grammar

Nothing says unprofessional like bad grammar and punctuation. With the increase in text messaging, this has become a bigger challenge for some. Always remember that business emails and letters are not the same as text messages. Text messages are usually brief and do not leave much room for a professional tone. Emails and letters leave more time and room to develop the proper tone. Also, make sure to proofread any written documents or have someone else read through them.

Hopefully, these tips for keeping a professional tone in business communication will help you in your business writing. This is most often the first impression of you or your business. For more business tips, check out our article, “5 Business Rules to Live By”.

Sources

https://owl.purdue.edu/owl/subject_specific_writing/professional_technical_writing/tone_in_business_writing.html

https://www.universalclass.com/articles/writing/business-writing/appropriate-tone-in-business-communications.htm

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Balancing a Full-time Job with a Side Hustle

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Balancing a Full-time Job with a Side Hustle

When starting a new business, many people will work full-time someplace else while getting things up and running. It is a lot of work, but worth it for many to have the freedom to run their own business one day. The trick, however, is to find the right balance. Many people burn out too quickly. This leads to people giving up on their dreams or not doing a good job in their full-time position. Here are some tips for balancing a full-time job with a side hustle.

Have a Schedule

Many people may want to start their own business for a more flexible schedule. However, while working full-time, you will most likely need a set schedule or planned out time to spend on your side hustle . Having a set schedule will help you sit down and get the work done. It’s harder to make excuses when it is written down in a calendar or a planner. Having a schedule will also lead to a routine you can get used to.

Get up Early

Waking up earlier than you need to be may seem like a pain. However, some of the most successful people make it a habit to get up early in the morning to get things done. Whether they get up to meditate, go for a run, write in a journal, or get some work done, it is all beneficial. For those with a side hustle, getting up early to get work done is one of the best things you can do. It is when your mind is clear and rested. Waiting until the end of the day could leave you burnt out from a long day of work. This leaves your side hustle with a less engaged and focused version of yourself.

Find Ways to Manage Time

No one can do it all. Find better ways to help you manage your time. Make lists of the things you need to get done. Give yourself a timeline for each task. There are even hundreds of apps available out there to help with all different types of businesses. For more on time management, check out this article here.

Take Breaks

a woman writing in a planner

To avoid burning out, make sure to give yourself time to breathe. Take breaks, spend time with friends and family, go for a walk, read a book, or take a vacation. Whatever you need to do to recharge, do it. Take a break and then come back focused.

Balancing a full-time job with a side-hustle can be challenging. However, it is possible. Learning from the trial and error of yourself and others will help you learn the hacks you need to stay sane while starting our own business as you work full-time. For more information on starting your own liquid supplement company, read our article, “Guide to Starting a Liquid Supplement Company”.

Sources

https://www.thepennyhoarder.com/make-money/side-gigs/how-to-balance-your-side-gig-with-a-full-time-job/

https://www.businessinsider.com/side-hustle-full-time-job-balance-2019-3#sometimes-you-just-need-a-break-from-everything-5

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5 Business Rules to Live By

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5 Business Rules to Live By

Building a business is no easy task. There is a lot of work, money, time, and planning that goes into it. A lot more than many people realize. Many businesses fail each year, and many succeed. However, what is the difference between the businesses that fail and the ones that succeed? Here are 5 business rules to live by. These rules are the most common business rules compiled from some of the most successful entrepreneurs.

#1 Believe in yourself and your business

This rule is vital for the foundation of your business. Before starting a business, it is so important that you believe you will succeed. You also need to believe in what you are selling. If you do not believe in yourself, you will most likely not have the confidence and motivation you need during slow times in your business.

#2 Make sure you are always making a profit

For any business to last, it needs to make a profit. Many service-based businesses struggle with this rule. They tend to work for less or even for free for friends and family. Do not do this! Do not give out more free products and services than you can afford. Doing this will eventually lead to you running out of money. Always make sure you are also charging more than it costs you to manufacture or buy products.

#3 Invest in your business

Starting a business will no-doubt cost money. Many people start a business with hardly anything and others start with a fortune. However, neither will grow if they do not invest in their company at some point. This could include investing in more employees, in marketing, in business classes, or new software and equipment.

#4 Have a low budget but expect to spend double

It takes a lot of money to start a business. For this reason, make sure you have more money set aside than you plan to spend. Try to spend the least amount of money as you can on everything you need. Most likely you will end up spending a lot more than you expected. Since you kept your budget tight, however, the cost will not be too much of a problem.

#5 Learn to Adapt

businessman looking up at buildings

For something to survive, it needs to be able to adapt. The same goes for business. Make sure you are keeping up with what your customers want and marketing tactics. Never stop learning. Keep reading books, watching videos, and taking courses. The business world is always changing. If you fall behind, it is not going to wait for you to catch up.

Hopefully, these 5 business rules to live by will help give you some guidance. There is so much more information and great advice out there. These, however, were some of the core rules that many of the most successful entrepreneurs live by. Don’t forget to also check out our article, Marketing Must-Haves for a Successful Business, for a list of essential marketing tools for your business.

Sources

https://www.forbes.com/sites/ericwagner/2014/01/14/10-rules-to-build-a-wildly-successful-business/#39cb6c491b96

https://www.businessknowhow.com/startup/startupsuccess.htm

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Marketing Must-Haves for a Successful Business

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Marketing Must-Haves for a Successful Business

Marketing is so essential for any business. It is what can make or break a new business. Here are some marketing must-haves for a successful business. Having these essential tools will help get your business on the right track and give you room for growth.

Website

First, all businesses need a website. It tells your customers you are professional, and it is a way for them to find everything they need about your business. Your website also needs to be well-designed. Too many businesses skimp out on making sure their websites are well-designed. Your website is often times the first impression a customer has of your business. If your website is poorly designed and hard to navigate, how do you expect customers to trust that your product will be great? Having a well-designed website will foster trust encourage customers to be more willing to purchase from you.

Logo

Another marketing must-have is a logo. Your logo will be how people identify you and your business. This means that having a well-designed and unique logo is vital. The logo should fit the brand of your business and communicate your message to customers.

Social Media Pages

Nowadays, almost everyone is on social media. Whether it be Facebook, Instagram, Twitter, YouTube, etc. Companies are insane to not take advantage of the publicity that social media provides for free in many cases. There are even options to set up business accounts on these platforms. If your business is not already on social media, then sign up. Social media for your business will be a game-changer.

Strategy

Another must-have for your business is a strategy. A strategy for your business will give it direction and consistency. This includes things like a target audience and personal branding. Having a target audience and designing your business to reach that audience will increase your sales because you will be reaching potentially interested people. Read this article here to learn more about creating content for your target audience. Consider your audience when branding your business as well. What are they interested in? Do your colors and font choices convey the right message? What is the message of your business? These are all things to consider.

Email

tablet on a desk with a marketing image displayed on it

Finally, having an email list and work emails are also great and essential marketing must-haves. Sending emails to your audience about promotions and other exclusive information helps keep them interested. It also encourages those who need an extra nudge to purchase from your company. Who knows – maybe all they needed was a reminder or a small discount.

These marketing must-haves for a successful business are only just a few tools you will need. The ways to market businesses are endless. It all depends on the time, money, and effort you want to put into your business. To find out how to begin your own liquid supplement company, check out our article here. Matsun Nutrition has over 30 formulas to choose from for your vitamin supplement line, so follow the link here to learn more!

Sources

https://www.forbes.com/sites/neilpatel/2014/10/27/the-five-marketing-must-haves-of-an-online-startup/#5201073245f2

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Why Great Customer Service Matters

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Why Great Customer Service Matters

Many employees hear the phrase, “the customer is always right.” However, this has become less accepted by people over time. Many places are filled with rude employees. They seem to have forgotten how to smile or even understand the concept of common courtesy. This article will go over why great customer service matters in your business.

Sets the Tone for Your Business

First of all, dealing with a rude or lazy employee can put a damper on any business. It diminishes any hint of professionalism. No matter what type of business you are operating. Whether it be fast food, a clothing store, or insurance, great customer service matters. This includes online businesses. All interactions with customers in person, over the phone, or email should be professional and courteous. Employees should be trained and expected to do the same.

For example, a couple of businesses that prioritize great customer service are Chick-fil-A and In-n-Out. Their employees are trained to go the extra mile and treat all customers with respect. As a result, their fast-food chains thrive and always seem to have a line out the door.

Creates Loyal Customers

When customers have a positive experience with a business, they are also more likely to return. Businesses should focus on keeping current customers happy. It is easier and also cheaper to keep loyal customers. Trying to constantly reach new customers will cost a company more money, time, and effort.

Word of Mouth Advertising

Finally, happy customers are also likely to tell others about their positive experiences with your company. When customers do this, they are advertising for your business. This helps open new doors for your business and can bring in new customers. Consider it as free advertising!

Overall, good customer service should be made a priority in any business. It is important to remember that without the customers, there is no business. That is why great customer service matters! For more on advertising, check out our article, “Ways to Advertise Your Liquid Vitamin Business”.

Sources

https://www.business.gov.au/people/customers

https://www.entrepreneur.com/article/284799

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Guide to Starting a Liquid Supplement Company

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Guide to Starting a Liquid Supplement Company

Are you considering starting a line of vitamin supplements? The market is currently great for people who want to sell vitamin supplements. The industry is expected to grow a lot in the next couple of years, so now is the time to jump on the bandwagon. Matsun Nutrition has been in business for over 20 years and creates high-quality liquid supplements. Our guide to starting a liquid supplement company can help you get started. While getting started is not too difficult, there are some things you need to know.

Basic Process

Working with Matsun Nutrition is the easiest part of getting your own vitamin supplement company up and running. We strive to make the process as quick and seamless as possible. To get started, call Matsun Nutrition to order the formulas you would like to add to your store or create. We can help bring your ideas for a liquid vitamin supplement to life. Our graphics team will then get started on helping you design your labels for your products. They will also provide you with high-quality images to use on your website, social media, etc. Even if you need a logo, our graphics team can help. Once your labels have been approved and your products have been tested, they will be shipped to you right away for you to price and add to your shop.

Products We Offer

At Matsun Nutrition, we offer over 40 products. We have products for men, women, children, and even pets! Just take your pick and add them to your order. If you have something else in mind, we can manufacture it here for you and have it tested and bottled for you to sell. Our supplements are all in liquid form and are known to provide better absorption of vitamins and minerals than supplements in a capsule.

How to Sell Your Supplements

Amazon logo on a phone

Getting your products ordered and shipped to you is simple but selling your products may be more challenging. Luckily, there are plenty of options. One of the most popular options is to sell supplements on Amazon. This is a great way for customers to find you. To learn more about selling your supplements on Amazon, read our simple step-by-step guide to how it works here.

Many people also sell their vitamin supplements on their websites and in their physical stores. However you choose to sell your products, you will need to market them to have the most success. Social media marketing, google ads, and email marketing are all great ways to market your products at a low cost. Check out our articles that go over how to effectively market on social media and through email. By following our guide to starting a liquid supplement company you will be able to begin your journey in a growing industry.