Nutraceutical manufacturing has become a necessary process to cater to for the increasing demand of health supplements. The products manufactured by nutraceutical contract manufacturing companies in the USA vary depending on their purpose. These include dietary, skin care, bodybuilding, and weight loss supplements. Given the high demand for these functional supplements, there has been a rush by companies, both genuine and substandard to provide products to consumers. Companies in the US have been in the forefront in producing high quality and safe supplements to meet consumer demand.
If you want to join the supplements industry, nutraceutical companies make it easy to mass produce your product for consumers. One way to do this is to create your own formulation and present it to the manufacturer for production. The alternative is to approach a US based manufacturer and choose from the hundreds of formulations they have for production under your brand name.
Contract manufacturing for nutraceuticals eliminates costs, which would otherwise be would be incurred during the initial stages of formulating a supplement. Some of these costs include leasing or renting a manufacturing plant, getting the necessary licenses and approvals from authorities, sourcing raw materials, training and hiring staff and buying manufacturing tools. All of these are provided by the manufacturer. In some instances, you won’t have to create a formulation as the manufacturer can provide one for you. All you might need is an idea and financing for the manufacturing process. This way, you can introduce multiple branded supplements into the market without having to create your own formulations. If the contract manufacturer allows it, you can select a number of their available formulations, brand them and have them mass produced within a short span of time.
You get help with market research. Many nutraceutical resellers fail in business simply because they didn’t conduct sufficient market research before introducing their products into the market. Nutraceutical manufacturing companies in the USA continuously conduct market research and surveys to know which products are in demand and are doing well in the market. Most of these surveys are geared towards identifying products which will do well in the market in the long term.
You get help with marketing your new product. Getting a new supplement line isn’t enough. You need to make customers aware of it to drive sales. Most US based nutraceutical companies will offer help with branding and marketing your new product to boost sales.
Compared to nutraceutical manufacturing companies located in other countries, US-based companies are considered expensive. However, the cost is easily justified. Here are reasons some reasons why – All US based nutraceutical manufacturers are required to be GMP certified. This means they have to adhere to strict manufacturing standards that are meant to ensure that every supplement that they manufacture is safe for use. This means that every step in the manufacturing process from formulation to eventual product release must meet specific guidelines. GMP certification simply helps your product and company to stay on the safe side of the law. However, meeting these strict guidelines means that the manufacturer has to incur extra costs with regard to sourcing the best raw materials and testing the products before mass production starts.
Nutraceutical contract manufacturing companies in the USA focus more on building relationships between you, your product and the consumer. Many consumers around the world prefer to buy supplements made in the US. They are even more willing to pay more for such products. The reason for this is that supplements made outside the US usually don’t meet the required GMP and other international standards. Nutraceutical manufacturing companies use this as a stepping stone to build more trust between consumers and your product. However, given the fact that your supplements will be competing with other similar supplements made in the US, it will take more resources to build a following for your brand regardless of whether it’s made in the US or not. To ensure that every supplement manufacturers meets the strict manufacturing standards, every US-based company needs to employ qualified personnel. Based on these three factors, it’s easy to see why USA nutraceutical contract manufacturers charge a bit more compared to overseas companies. However, the cost incurred is well worth it as it ensures that your product is of the highest possible quality and will be well received by consumers once it hits the market.